3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers

Brands need to understand the 'ambicultural' movement

a mob of people rendezvous to form a speech bubble
It's an entire segment of consumers that goes largely ignored. Getty Images

Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand’s bottom line, yet according to a six-year ANA analysis, more than half of the top advertisers allocate less than 1 percent of their budget to multicultural.

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@musicaudex Carlos Diaz is co-founder and evp of Music Audience Exchange (MAX).