3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Brands need to understand the 'ambicultural' movement
It's an entire segment of consumers that goes largely ignored.
Getty Images
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand’s bottom line, yet according to a six-year ANA analysis, more than half of the top advertisers allocate less than 1 percent of their budget to multicultural.
