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Younger shoppers are conflicted.
While polls consistently report that Gen Z is incredibly anxious about the environmental impact that humans are having on the planet, they’re also propping up a new, even faster iteration of the fast fashion industry.
Shein, which claims to add 700 to 1,000 new items to its site each day, is a Gen Z favorite. TikTokers routinely show off their hauls—hundreds of clothing items made primarily from fossil fuel-based synthetic (and sometimes toxic) materials that sell for as cheap as $6 for a crop top or $10 for a dress.
“Younger shoppers really have a tension in their mind[s],” Anthony Marino, president of online clothing resale store thredUP, told Adweek.
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