Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace

The retailer was trending on Twitter Thursday afternoon

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Shein has come under fire for selling a necklace featuring a swastika pendant.

The fast fashion ecommerce retailer is best known for knockoff products and impossibly low prices—case in point, the necklace in question costs $2.50. On Thursday, images of the necklace, which features a gold swastika pendant on a gold chain, started circulating on social media. Shein calls the product a “Metal Swastika Pendant Necklace.”

The webpage displaying Shein’s swastika pendant

Once screenshots of the product started making their way around Twitter and Instagram, the backlash was swift, with people calling for boycotts of the brand.



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