Gatorade Created a Shop With a Secret Room Full of Tech-Driven Training Equipment

Inside the brand's SXSW activation

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Gatorade made its SXSW activation slightly deceptive. When attendees walk into the space they enter into the G-Store—a somewhat small pop-up shop filled to the brim with any and every possible Gatorade product you could imagine, from protein powder to classic Gatorade drinks.

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