Gap has recruited Katseye to kick off the next phase of its comeback tour.
The global girl group stars in the retailer’s fall 2025 campaign, “Better in Denim,” which brings back music and fashion from the early 2000s: The soundtrack is Kelis’ 2003 hit song “Milkshake,” and the cast wears low-rise denim.
The 90-second commercial, created by Invisible Dynamics, continues Gap’s tradition of energetic dance ads, which the retailer has recently revived with Gen Z stars like Troye Sivan and Tyla to reach a new generation.
Katseye, which formed in 2023 through reality competition series Dream Academy, is a buzzy, young music act with more than 22 million followers.
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