Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Games publisher King has named Fernanda Romano as its new chief marketing officer for its mobile game Candy Crush.
The appointment of Romano, who has served as vp of marketing and global innovation for footwear company Alpargatas, the owner of the Havaianas brand, for nearly three years, will see her lead the marketing team at King, working alongside its product, commercial and growth teams.
One of the world’s most lucrative gaming titles, Candy Crush was the top-grossing gaming franchise for the year in U.S.