The Future is Now: Midwest Embarks on Restructuring

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By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a reorganization in line with the reshaping of its New York office.

O&M's new general manager, Derek Carstens, last week took the first step in its restructuring plan, driven, insiders said, by the agency's determination to protect its Sears, Roebuck & Co. business after the apparel segment was moved to Young & Rubicam/Chicago, as well as to generate additional new business.

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