Scott Hume


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    The Future is Now: Midwest Embarks on Restructuring

    Brand Marketing

    By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a reorganization in line with the reshaping of its New York office.

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    MTW Links Up With Promo Agency SAI

    Brand Marketing

    Media That Works has formed a new alliance intended to further extend its resources. The Cincinnati-based media services agency last week announced an agreement to jointly pursue new business with […]

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    Illinois Dealers Sue to Block GM’s Ad Shift

    Brand Marketing

    More than 60 General Motors dealerships in Illinois have filed suit against the automaker in a last-ditch effort to block GM’s revised field marketing program, set to take effect April […]

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    TN’s Mason Looks Ahead

    Brand Marketing

    Touts A New Agency Business Model For A New Era CHICAGO–Facing his impending retirement as chief executive officer of True North Communications, Bruce Mason says he has accomplished what he […]

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    Mead Shops School Supplies

    Brand Marketing

    Mead Corp. has started a review for its $8 million school and office division ad account–currently split between two shops–with the likelihood of consolidating the business. The assignment is divided […]

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    Mead Reviews Creative, Media

    Brand Marketing

    Mead Corp. has begun a review of creative and media duties for its $8 million school and office products division. The account is now split between Partners & Shevack, New […]

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    Mason Sees Technology in TN’s Future

    Brand Marketing

    Bruce Mason’s successor as chief executive of True North Communications will inherit plans to implement a “competitive point of difference rooted in technology” to keep TN from falling behind its […]

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    McDonald’s Seeks Extra Value in Consolidation

    Brand Marketing

    Fast-Food Chain Mulls Assigning National Ad Duties to 1 Shop CHICAGO–McDonald’s U.S.A. president Alan Feldman is considering a reduction in the number of agencies handling the chain’s national advertising and […]

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    NSL Beefs Up With Meatless Win

    Brand Marketing

    Worthington Taps Cincinnati Shop for Morningstar Farms Push CHICAGO–Worthington Foods has named Northlich Stolley LaWarre its agency of record, which includes responsiblity for the development and launch of a $5 […]

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    A Big Decision for DaimlerChrysler

    Brand Marketing

    Bozell-CIA and Omnicom Vie for a Potential $1 Bil.-Plus in Duties CHICAGO–Executives from the Bozell Worldwide-CIA team and Omnicom Group were in Detroit making credentials presentations to DaimlerChrysler officials last […]