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Touts A New Agency Business Model For A New Era
CHICAGO–Facing his impending retirement as chief executive officer of True North Communications, Bruce Mason says he has accomplished what he wanted to do. Those goals, he said, included more than the acquisition of Bozell, Jacobs, Kenyon & Eckhardt and extrication from what he termed the “dysfunctional partnership” with Publicis.
The legacy Mason leaves to whomever TN’s board of directors names to succeed him is a plan to redefine how a global advertising agency is structured.