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Media That Works has formed a new alliance intended to further extend its resources.
The Cincinnati-based media services agency last week announced an agreement to jointly pursue new business with sales promotion agency SAI National, also in Cincinnati. MTW will handle media planning and placement for promotions, while SAI will handle promotion development and execution.
SAI founder and chief executive officer Scott Staff said the union will give his agency the means to develop promotional programs with better local market support through MTW’s 12 offices.