NSL Beefs Up With Meatless Win

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Worthington Taps Cincinnati Shop for Morningstar Farms Push
CHICAGO–Worthington Foods has named Northlich Stolley LaWarre its agency of record, which includes responsiblity for the development and launch of a $5 million branding campaign for its Morningstar Farms meat-alternative line.
Fahlgren in Columbus, Ohio, and Partners & Shevack, New York, also pitched the account.
“[NSL president] Mark Serriane and I have called on Worthington for several years, just to keep in contact,” said Susan Jones, NSL’s senior vice president and director of client services.

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