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Executives from Omnicom Group and the team of Bozell Worldwide and CIA were in Detroit last week making credentials presentations to DaimlerChrysler officials in what could lead to a decision for combining global media buying responsibilities at a single shop, sources said.
DaimlerChrysler representative Jodi Armstrong said the client has been hearing “capabilities presentations” from all agencies handling media buying for the Daimler-Benz and Chrysler Corp. sides of the recently merged company. A decision on whether and where to consolidate buying is expected shortly.
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