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Mead Corp. has started a review for its $8 million school and office division ad account–currently split between two shops–with the likelihood of consolidating the business.
The assignment is divided between Partners & Shevack/Wolf, New York, which has creative duties, and media shop Sive/Young & Rubicam, Cincinnati.
Dana Walker, marketing manager for the division, confirmed the review but would not name the agencies invited. She indicated, however, that a consolidation is likely.
Shevack will defend, said Walker, who would not say if Sive/Y&R is under consideration.
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