Mead Shops School Supplies

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Mead Corp. has started a review for its $8 million school and office division ad account–currently split between two shops–with the likelihood of consolidating the business.
The assignment is divided between Partners & Shevack/Wolf, New York, which has creative duties, and media shop Sive/Young & Rubicam, Cincinnati.
Dana Walker, marketing manager for the division, confirmed the review but would not name the agencies invited. She indicated, however, that a consolidation is likely.
Shevack will defend, said Walker, who would not say if Sive/Y&R is under consideration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in