Jim Kirk

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The Future is Now: Midwest Embarks on Restructuring

Brand Marketing

By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a [...]

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Miller counters Anheuser-Busch: prepares for likely spring launch of Ice Draft beer

Brand Marketing

Insiders said the nation's No. 2 brewer most likely will roll out an ice beer as early as next spring. Already, Chicago-based Leo Burnerr Co. is believed to have won [...]

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Anheuser-Busch looks to test a new filtered draft brand

Brand Marketing

Anheuser-Busch, facing what could be another tough summer beer-selling season, may test a cold-filtered draft beer under the Bud name before the end of the year.

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Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth

Brand Marketing

CHICAGO – Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron [...]

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What’s the Best Ice-Beer Slogan? You Make the Call, Miller Says

Brand Marketing

MILWAUKEE – Stripped down print ads that ask consumers to pick a tagline aren’t new in advertising, but for Miller Brewing Co., it’s the latest nontraditional marketing tool the brewer [...]

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Coors, GSD&M hope ice beer catches fire

Brand Marketing

Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice beer category, but the brewer inched closer by assigning Austin, Texas-based GSD&M a Coors [...]

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D’ARCY DOUBLE PLAY: Blockbuster Shifts Its $100-Million Account to DMB&B/St. Louis . . .

Brand Marketing

Blockbuster Entertainment closed its six-month -long review late Friday by awarding the $100-million account for its video and music stores to D’Arcy Masius Benton & Bowles/St. Louis.‘Over the past six [...]

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Burnett Billings Dip 2% for 1993

Brand Marketing

CHICAGO – Leo Burnett Co. last week reported an overall billings decline for the first time in a decade.Worldwide billings decreased 1.9% to $4.223 billion. Surprisingly, billings outside the U.S. [...]

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GSD&M Gets Coors Ice; Zima Clearmalt Going National

Brand Marketing

GOLDEN, COLO. – Coors Brewing Co. may be carefully weighing its options before taking a dive into the ice-beer category, but it inched closer last week, assigning Austin, Texas-based GSD&M [...]