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Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash—along with more than a few pairs of free underwear—in (relatively) plain sight around one of the world’s biggest cities.
A new reality-style video from the brand captures the early portions of the campaign in action. The team stashed mini treasure troves—stacks of greenbacks each totaling $1,851 (representing the year the brand was founded) and bundled with fresh skivvies—in various locations around New York City.
There
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