Fruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram: #PutAShirtOn

CP+B just wants to help the bros get clothes

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Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic—men’s shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness.

The tongue-in-cheek PSA gravely announces that “every 7.3 seconds, a man posts a photo of himself without a shirt.”

Some might assume the source of this trend is something obvious, like narcissism.

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