Fruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram: #PutAShirtOn

CP+B just wants to help the bros get clothes

Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic—men’s shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness.