Frito-Lay Names Rachel Ferdinando as New CMO

Jennifer Saenz will be promoted to president of PepsiCo Global Foods

Rachel Ferdinando—who previously spearheaded Frito-Lay North America’s marketing efforts and partnership portfolio—is being promoted to chief marketing officer, the company said today. The company’s former CMO, Jennifer Saenz, will be promoted to president of PepsiCo Global Foods.