Experiential

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

Thanksgiving alternative inspires experiential and social campaigns

Overhead shot of a Thanks giving dinner with food from Taco Bell — Taco Bell will host a farm-to-table dinner for its annual Friendsgiving event. Taco Bell

November 20, 2019

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Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of friends gathering to celebrate the unofficial holiday isn’t slowing down.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Experiential

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

Thanksgiving alternative inspires experiential and social campaigns

Ian Zelaya

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Ian Zelaya