Frida Mom Partners With Sports Illustrated Swimsuit for 'Pay With Change' Initiative

The new partnership will bring real conversations about motherhood to the publication

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Creating substantial change for gender equality requires serious teamwork. In that spirit, Sports Illustrated found a new brand partner to help advance its own mission to make a positive change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in