Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine’s annual print issue as well as across its digital footprint. The new platform campaign, “Pay with Change,” will celebrate companies who are creating positive change for women in varied ways.

To participate, all brands who prove they are championing women will be certified as a “change maker,” defined as a brand that is actively making progress for women, by May 2022 when the annual issue hits stands.