Free the Bid's Alma Har'el Explains Directing Coca-Cola's Inclusive, Joyful Super Bowl Spot

She was 1 of just 4 women to create an ad in the game

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Coca-Cola’s gorgeous, candy-colored 60-second Super Bowl spot, “The Wonder of Us,” from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is from a poem by copywriter Becca Wadlinger, includes the line, “There’s a Coke for he and she, and her and me and them.” On Twitter, several people who use they/them pronouns responded to Coca-Cola’s Twitter account to let the brand know how

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