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Consumer debt solutions provider Happy Money has hired Sadira Furlow as chief marketing officer with an initial focus on broadening the company’s client base to include underserved populations in the financial services space.
Top line
Furlow is coming off a run at PepsiCo, where she oversaw the introduction of premium bottled water brand LifeWTR. In addition, she ran marketing strategy for iconic brands such as Lay’s, Ruffles and Fritos.
Between the lines
The job move almost didn’t happen.
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