Ford Explores the Future of Travel With Its Pre-Super Bowl Ad and Brand Experience Center

Initiatives push its 'Go Further' motto

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

With ride sharing services on the rise and autonomous cars a not-so-distant reality, Ford has been preparing by shifting its marketing strategy. Over the past few years, the brand has presented itself as both an auto company and a mobility company under the tagline “Go Further,” investing more in new technologies and apps that promote ride sharing services, help drivers find and pay for parking, and get directions.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...