Ford Explores the Future of Travel With Its Pre-Super Bowl Ad and Brand Experience Center

Initiatives push its 'Go Further' motto

With ride sharing services on the rise and autonomous cars a not-so-distant reality, Ford has been preparing by shifting its marketing strategy. Over the past few years, the brand has presented itself as both an auto company and a mobility company under the tagline “Go Further,” investing more in new technologies and apps that promote ride sharing services, help drivers find and pay for parking, and get directions.