With ride sharing services on the rise and autonomous cars a not-so-distant reality, Ford has been preparing by shifting its marketing strategy. Over the past few years, the brand has presented itself as both an auto company and a mobility company under the tagline “Go Further,” investing more in new technologies and apps that promote ride sharing services, help drivers find and pay for parking, and get directions.
Ford Explores the Future of Travel With Its Pre-Super Bowl Ad and Brand Experience Center
Initiatives push its 'Go Further' motto
