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Summersalt, the direct-to-consumer women’s swimsuit company, is expanding its business—not with a new product line, but with content.
Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt’s website, The Forecast will publish organic, travel content, the bulk of which won’t be about Summersalt’s products but will directly reflect the brand’s product lineup. In addition to swimwear (an obvious staple for any beach vacation), Summersalt recently rolled out comfortable yet chic travel wear, too.
The
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