Budweiser Celebrates Its Little-Known Link to Halloween’s John Carpenter

Brazilian agency Africa revisits the writing of Halloween II

Hello, Bud. AB InBev

A tipple (or many) and a typewriter was a potent combination for some of history’s best known authors. William Faulkner enjoyed a whiskey while writing. Ernest Hemingway’s affection for booze was the stuff of legend. Even Maya Angelou credited a little sherry with kickstarting her creativity.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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