For Earth Day, Old Navy Is Eliminating Plastic Bags and Funding Young Environmental Advocates

The brand looks to amplify up-and-coming changemakers, including a new 11-year-old head of "fun-cycling"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

With Earth Day just a week away, brands are looking for ways to kickstart green initiatives to help bring about net zero emissions, tree plantation and consumer participation in eco-friendly activism.

For this 51st anniversary of Earth Day, Old Navy is working on its own sustainability mission and supporting the next generation of environmental leaders.

Top line

Old Navy announced the #ImagineABetterFuture campaign to foster eco-conscious activism in young people by funding 51 youth-led projects from now until the end of 2021.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in