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Sustainability News

Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Month

The apparel brand and 5 like-minded companies will lean heavily on Instagram

Each partner committed to plant a certain number of trees to add to Tentree’s total of 53 million to dateTentree
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By David Cohen

 

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Lifestyle apparel brand Tentree, which embarked on a mission to plant 1 billion trees by 2030, is once again turning to Instagram to help its pursuit of that goal.

This post from Tentree’s 2019 “Double Tap to Plant” campaign tallied 15 million likes and 2.3 million shares, and it sits at No. 11 on the Facebook-owned photo- and video-sharing network’s list of most liked posts of all time.

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A post shared by tentree (@tentree)

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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