Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Month

Lifestyle apparel brand Tentree, which embarked on a mission to plant 1 billion trees by 2030, is once again turning to Instagram to help its pursuit of that goal. This post from Tentree’s 2019 “Double Tap to Plant” campaign tallied 15 million likes and 2.3 million shares, and it sits at No. 11 on the Facebook-owned photo- and video-sharing network’s list of most liked posts of all time. View this post on Instagram A post shared by tentree (@tentree) For Earth Month in April, Tentree is teaming up with five “like-minded champions of sustainability” on the “Planet Partners” initiative to shed light on five critical sustainability issues, with each partner committing to plant a certain number of trees to add to Tentree’s total of 53 million to date. Each week of the month, a different partner will introduce a new initiative or product drop, with heavy promotion on Instagram, as well as other social platforms, in addition to using those platforms to provide resources for communities to handle common climate problems, encourage environmental stewardship and inspire consumers to be more conscious through attainable yet impactful actions in their everyday lives. The five partners and their respective sustainability issues and actions are: Food and beverage industry: Nature's Path will raise awareness on how our diet and food choices have a significant impact on our carbon footprint and plant 10 threes for every item purchased on its online shop from April 1 through 7, with a goal of 100,000 trees planted. The company will also donate 100,000 bowls to the Greater Vancouver Food Bank on behalf of Tentree. Zero waste and composting: Pela Case will plant 10 trees for every phone case sold on its site from April 8 through 14, and it pledged to plant 150,000 trees. It will use its Instagram account and other social channels to educate and inspire the global community to consider the benefits of composting and investing in zero waste products in support of a regenerative, circular economy. Single-use plastics and ocean conservation: Tentree and Path will debut a co-designed, lightweight, refillable water bottle April 15 that will be available for purchase via Path’s website. Path will plant 10 trees for every bottle sold, with a minimum commitment of 100,000.Sustainability in the sports industry: Wilson Sporting Goods will introduce The Naked Series on Earth Day April 22, featuring four of its most sustainable tennis rackets to date. The company will plant 125,000 trees, plus an additional 2,500 from the sale of each racket.Sustainability at home: Tru Earth and Tentree will unveil co-branded laundry strips April 29, available exclusively via Tentree’s website. Tru Earth will plant one tree per item purchased that week, with a commitment of 250,000 trees. Tentree founder and CEO Derrick Emsley said in a statement, “At Tentree, we are big believers in the power of community and collaboration to tackle the problems our Earth is facing. The Planet Partners initiative brings together a group of amazing companies that share that mindset at a time when we're all looking to bring awareness to climate change, waste and more. Together, our voices are stronger. This is just the beginning of what Planet Partners will become.”