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Step aside, David Attenborough. For Apple’s 2019 Earth Day ad, the brand cranks up the Megadeth for a high-intensity spot reminding us nature is the original force to be reckoned with.
Shot entirely on the iPhone XS (with, as the disclaimer notes, the help of “additional hardware and software”), the spot features custom footage created by filmmakers from the Camp4 Collective. That’s the team that was behind Meru, a 2015 Sundance-winning documentary about a dangerous ascent up Meru Peak in the Himalayas.
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