For Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother Earth

This isn't your usual serene documentary

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Step aside, David Attenborough. For Apple’s 2019 Earth Day ad, the brand cranks up the Megadeth for a high-intensity spot reminding us nature is the original force to be reckoned with.

Shot entirely on the iPhone XS (with, as the disclaimer notes, the help of “additional hardware and software”), the spot features custom footage created by filmmakers from the Camp4 Collective. That’s the team that was behind Meru, a 2015 Sundance-winning documentary about a dangerous ascent up Meru Peak in the Himalayas.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in