Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is “built to last.”
Produced by BUCK, the campaign, titled “Build to Last,” comprises two 30-second hero spots; one featuring the retired, 3-time NBA champion and 2023 Hall-of-Fame inductee giving the audience a glimpse of his maintenance routine, and the other featuring the younger Wade, a rising star in the Basketball Africa League for the Cape Town Tigers, practicing his moves on the court.
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