Experiential

For 10th Small Business Saturday, American Express Opens AR Experience in Retail Tech

The Big Future of Shopping Small pop-up marks the anniversary

American Express' Big Future of Shopping Small includes an AR boutique. Getty Images for American Express

By Ian Zelaya

November 22, 2019

Small Business Saturday is celebrating a decade in existence with the evolution in retail tech.

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Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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