Balancing Brand and Demand: Why You Should Be Looking in Grocery Stores for Content

Taste's top editor on the state of food media and what's to come

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According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. 

On this episode of Yeah, That’s Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail.

Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past, and how food and beverage brands can create better user experiences for foodies everywhere. 

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.

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