Connected TV

Following Sexual Assault Allegations Against Actor Chris Noth, Peloton Pulls Mr. Big Ad

The exercise brand made the decision to stop running the spot within hours of the accusations

still from peloton ad of mr big and woman on a couch
News of sexual assault allegations against actor Chris Noth causes another twist in the week-long Peloton saga.Peloton
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By David Kaplan

December 16, 2021

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Sensitive content warning: This article mentions sexual assault.

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David Kaplan

David is Adweek's performance marketing and brand marketing editor.

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