Following Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store

The craft giant ushers in a new era

Changes are coming to Joann—starting with the name.

Allow us to introduce you to Joann—yes, just Joann.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.