Following Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store

The craft giant ushers in a new era

Changes are coming to Joann—starting with the name.

Allow us to introduce you to Joann—yes, just Joann.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.