The Big Game

Focusing Again on Charity, Kia Is in the Big Game for the 11th Year Running

The 60-second spot will highlight youth homelessness

Backside of a young boy wearing a jean jacket and a cowboy hat
Like last year, Kia's 2020 Super Bowl ad will feature a cause instead of a celebrity. Kia

By Kathryn Lundstrom

January 21, 2020

After running Super Bowl ads with big name celebrities for the better part of a decade—the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy and Pierce Brosnan, to name a few—Kia made an unexpected pivot last year.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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