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Kia will return for its 10th consecutive year to advertise in Super Bowl LIII, Adweek confirms.
The national spot will be handled by Kia’s agency of record, David&Goliath, who has produced the automotive brand’s Super Bowl ads in past years. Kia is known for its humorous, celebrity-led ads: 2018’s spot starred Aerosmith rocker Steven Tyler, Melissa McCarthy led Kia’s 2017 spot, and Christopher Walken was the natural fit for Kia’s Walken Closet ad in the 2016 game.
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