The Viral Moments That Defined Super Bowl 57

The internet called out bad ads and football fails

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Some viewers were glued to the field, others were fixated on the $7 million ad campaigns, and a significant number were just there for the Rihanna concert.

The scale of the Super Bowl’s TV audience always makes for diverse social chatter, and this year’s game was no exception. From a nostalgic ’90s movie tribute to a fake and frustrating channel change, here are the top five viral moments that sum up Super Bowl 57.

Fenty Beauty perfects product placement

There is always a significant Super Bowl audience who only tune in for the halftime show, and this felt especially true this year—”Happy Rihanna Day” and “It’s Riri Time”—trended on social throughout the game. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in