First Virtual Afropunk Brings in Brands for Weekend of Entertainment and Activism

Partners are fueling the free experience with interactive cause marketing hubs

Afropunk virtual event graphic
Planet Afropunk will stream on a custom microsite and Facebook Live. Afropunk

Since the Afropunk Festival debuted in Brooklyn in 2005, it has grown into an international touchstone for the Black community to gather for weekends of live music, art, fashion and film by Black artists and creators. 2020 was poised to be the festival’s biggest year yet, with stops in Paris; Bahia, Brazil; Johannesburg, South Africa; Atlanta and Brooklyn. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.