Fifth Third Bank Geeks Out on Its Own Ridiculous Name in Charming Ads by Pereira & O'Dell

Do the math and see what it means to be a Fifth Third better

If you’re the marketing team behind a bank with a weird name, let’s say Fifth Third, and you’ve got a new campaign that makes fun of said name, when would you launch it? You’d probably pick today, May 3. Or put another way—5/3.