How Fiat’s Experience in Italy Informed Its Creative in the US Today

FCA brands shift to social, ask owners to #StayAtHome

Italian automaker Fiat, which was founded in Turin in 1899, and U.S. automaker Chrysler, which was established in 1925 in Detroit, first joined forces in 2009 after the latter received a government bailout to stay afloat. Five years later, Fiat acquired a 100% stake and Fiat Chrysler Automobiles (FCA) was born.