Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America

With a cinematic trailer by Publicis

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If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product—a chocolate treat that also has a toy inside—as a hero, of sorts, giving parents something different and fun to surprise their children with, in a new 30-second spot that will air during the 90th Academy Awards broadcast on Sunday evening.

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