Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America

With a cinematic trailer by Publicis

There's a toy inside the chocolate egg. Kinder U.S.

If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product—a chocolate treat that also has a toy inside—as a hero, of sorts, giving parents something different and fun to surprise their children with, in a new 30-second spot that will air during the 90th Academy Awards broadcast on Sunday evening.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}