FedEx Delivers Sustainable Actions With the Help of Willie Nelson in New Ad

A folksy spot shows the brand's commitment to carbon neutrality

"Delivery For Earth" is the latest example of FedEx's new "Where Now Meets Next" tagline. FedEx/BBDO New York

As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step further by gifting the planet more than a promise, but an actual plan that has been in motion for years.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.