Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Events timed for the high holiday have grown more politically active

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Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados.

But the online party, dubbed Even Higher Together as a sequel to 2020’s Higher Together, adds a new element this year, aimed at schooling audiences about the failed war on drugs and its disproportionate impact on communities of color. 

Moderated by rapper and activist Talib Kweli, the “Last Prison Project Justice Session” will include ways for viewers to get involved in the fight to free those imprisoned for cannabis offenses and help them reenter society.

The mini-conference is in line with Weedmaps’ goal of helping to build an equitable cannabis industry, according to Juanjo Feijoo, CMO of Weedmaps.




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