Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Events timed for the high holiday have grown more politically active

A woman with dark fingernail polish lights a cannabis cigarette in front of a blurred forested background
Weedmaps' 4/20 event, Even Higher Together, will include entertainment and discussions of drug policy reform. Getty Images

Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.