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Fiat Chrysler Automobiles, the auto company behind Jeep, Ram and Dodge, won’t run ads during the Super Bowl broadcast after all, the company said Friday.
Instead, the brands, which this week released seven videos online teasing a ‘Big Game Blitz’ for the brands, will go all in on digital and social.
“This year, we will exclusively use social and digital to showcase our commercials,” FCA chief marketing officer Oliver Francois said in a statement. “We decided to explore innovative ways to ride the wave of highly engaged viewers, during the one time of the year when the commercials are fun and everybody is talking about them.
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