How Faux Meat Is Beefing Up Burger King, Subway and Dunkin' Menus

Plant-based protein brands are expanding their reach with new distribution deals

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of “veggie burgers” as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.