Fashion Brand Everlane Hires Former Nike Exec as Its First Chief Marketing Officer

Sophie Bambuck joins after a tumultuous year for the DTC company

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Everlane, the DTC fashion brand launched in 2011 on the promise of “radical transparency” around pricing and production, has hired its first chief marketing officer.

Sophie Bambuck joins the brand from Nike, where she gained 13 years of experience in senior marketing roles. Most recently, she served as vp of global brand marketing for Nike Sportswear.

“Sophie is a breakout people leader, marketer and culture change agent,” Michael Preysman, Everlane CEO, told Adweek. “We are excited to have her join and lead the team to the next evolution of taking Everlane to a global iconic brand that can help create positive impact in the world.”

The appointment comes after a rough year for the brand.



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