Facebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait Issues

One of the company's biggest brand campaigns

Facebook has a brand problem. It’s been brewing for years—and by the looks of the company’s new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don’t begin and end with the Cambridge Analytica scandal.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.