Facebook Kicks Off ‘Support Small Business’ Campaign on TV, Digital

The social network also unveiled new ‘More Together’ television spots

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Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course.

The campaign—appropriately named “Support Small Business“—is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights section of Manhattan.

Owner Peter Walsh shared the story of the bar he was forced to shutter and expresses his support for other businesses in the neighborhood.

“Street Spirit” highlights the faces of the small business community in Austin, Texas, and its many bars, restaurants and shops.



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