Facebook Kicks Off ‘Support Small Business’ Campaign on TV, Digital

The social network also unveiled new ‘More Together’ television spots

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Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course.

The campaign—appropriately named “Support Small Business“—is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights section of Manhattan.

Owner Peter Walsh shared the story of the bar he was forced to shutter and expresses his support for other businesses in the neighborhood.

“Street Spirit” highlights the faces of the small business community in Austin, Texas, and its many bars, restaurants and shops.

Saying that 45% of small businesses that are currently closed or limited due to the coronavirus will not return in the next three months, the social network also created the Support Small Business Hub to enable users to find, connect and shop at local restaurants and shops, and Facebook is encouraging people to use its #SupportSmallBusiness sticker to show support for their favorites.

The company also rolled out additional spots on TV tied to its “More Together” campaign, which will shine the spotlight on Black-owned businesses across the country and how they are dealing with Covid-19 while continuing to uplift and invest in their communities.

More Together focuses on Facebook groups.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.