Facebook Continues Its Voter Registration Push

National consumer awareness campaign More Questions, More Answers kicked off Monday

Information about how to register to vote began showing up this past weekend atop the Facebook, Instagram and Messenger From Facebook apps Facebook

Facebook CEO Mark Zuckerberg said in June that the social network’s goal was to register 4 million voters prior to November’s presidential election in the U.S. The company said Monday, on the eve of National Voter Registration Day, that it was up to 2.5 million, and it outlined steps it is taking to meet its target, including Monday’s kickoff of a national consumer awareness campaign.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.