Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
F1 is growing in popularity worldwide—especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign.
Created by Publicis Groupe agency Le Pub and directed by Bradley & Pablo through production company Prettybird, “The Best Driver” is set to The Beatles’ iconic track “Drive My Car.” The spot shows Verstappen out drinking with friends, who repeatedly make him serve as the designated driver because the racer is the best driver in the group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in